Work

Embedded Premium Promotion: Why It Works and How to Make It More Effective

Year: 2007

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1060.0247

Authors: Neeraj Arora, Ty Henderson

Institutions: University of Wisconsin–Madison, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167467418

FWCI: 12.65

Cites: 64

Cited by: 265

Related to: 10