The differential roles of brand credibility and brand prestige in consumer brand choice
Year: 2010
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.20350
Authors: Tae Hyun Baek, Jooyoung Kim, Jay Hyunjae Yu
Institutions: University of Georgia, Sogang University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2167500492