Work

Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals

Year: 2005

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/497556

Authors: Petia K. Petrova, Robert B. Cialdini

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167648018

FWCI: 13.72

Cites: 29

Cited by: 371

Related to: 10