Work

Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage

Year: 2007

Type: article

Author: David Michaelson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W216788965

FWCI: 7.084

Cites: 11

Cited by: 15

Related to: 10