Work

Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/595717

Authors: Prashant Malaviya, Brian Sternthal

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167948835

FWCI: 4.355

Cites: 17

Cited by: 45

Related to: 10