Work

Brand Emotional Credibility: Effects of Mixed Emotions about Branded Products with Varying Credibility

Year: 2013

Type: article

Source: Psychological Reports

DOI: 10.2466/31.07.pr0.113x22z7

Authors: Antonio Mileti, M. Irene Prete, Gianluigi Guido

Institution: University of Salento

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2167993872

FWCI: 1.983

Cites: 36

Cited by: 9

Related to: 10