Work

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Year: 2009

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1080.0455

Author: Raj Sethuraman

Institution: Southern Methodist University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168100014

FWCI: 14.52

Cites: 75

Cited by: 118

Related to: 10