Work

Doing Anthropology in Consumer Research

Year: 2016

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315430171

Authors: Patricia L Sunderland, Rita M Denny

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W216828078

FWCI: 5.906

Cites:

Cited by: 109

Related to: 10