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Broadband mobile advertisement: What are the right ingredient and attributes for mobile subscribers

Year: 2009

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

DOI: 10.1109/picmet.2009.5262055

Authors: Peng-Ting Chen, Hsin-Pei Hsieh, Joe Z. Cheng, Yu-Sheng Lin

Institution: I-Shou University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168282458

FWCI: 6.982

Cites: 30

Cited by: 8

Related to: 10