Work

Revisiting Marketing's Lawlike Generalizations

Year: 1999

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070399271006

Authors: J. N. Sheth, R. S. Sisodia

Institutions: Emory University, Bentley University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168297671

FWCI: 38.51

Cites: 72

Cited by: 290

Related to: 7