Work

Recognizing and measuring brand assets

Year: 1991

Type: book

Source: Marketing Science Institute eBooks

Authors: Peter H. Farquhar, Jin-Seok Han, Yuji Ijiri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168322504

FWCI: 2.624

Cites:

Cited by: 105

Related to: 10