Work

Death of a metaphor: reviewing the `marketing as relationships' frame

Year: 2008

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593108089203

Authors: Lisa O'Malley, Maurice Patterson, Helen Kelly-Holmes

Institution: University of Limerick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168506487

FWCI: 10.89

Cites: 103

Cited by: 54

Related to: 10