Work

Cultivating Service Brand Equity

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300281012

Author: L. L. Berry

Institution: Texas A&M University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168512241

FWCI: 32.36

Cites: 9

Cited by: 1,859

Related to: 10