Work

Markovian Application to Brand Switching Behaviour: A Survey of Toothpaste

Year: 2013

Type: article

Study design: Observational Study

Source: European Journal of Business and Management

Authors: G.I. Umoh, Hart O. Awa, Prince T. Ebitu

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168568800

FWCI: 0.734

Cites: 64

Cited by: 6

Related to: 10