Work

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Year: 2008

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.72.3.014

Authors: Koen Pauwels, Allen Weiss

Institutions: Dartmouth College, University of Southern California

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168591670

FWCI: 18.19

Cites: 71

Cited by: 294

Related to: 10