Work

Knowledge management and data mining for marketing

Year: 2001

Type: article

Source: Decision Support Systems

DOI: 10.1016/s0167-9236(00)00123-8

Authors: Michael J Shaw, Chandrasekar Subramaniam, Gek Woo Tan, Michael E Welge

Institutions: University of Illinois Urbana-Champaign, National Center for Supercomputing Applications

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2168877816

FWCI: 55.28

Cites: 32

Cited by: 578

Related to: 10