Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors
Year: 2014
Type: article
Study design: Observational Study
Authors: Anant Jyoti Badgaiyan, Anshul Verma
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2169256794
