Work

Contributions to marketing theory and practice from Industrial Marketing Management

Year: 1997

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(96)00128-2

Author: Peter J. LaPlaca

Institution: University of Connecticut

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169256941

FWCI: 9.396

Cites: 170

Cited by: 57

Related to: 10