Work

Which Coke is It? Social Influence in the Marketplace

Year: 1987

Type: article

Source: Psychological Reports

DOI: 10.2466/pr0.1987.60.1.279

Author: W. David Pierce

Institution: University of Alberta

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169503018

FWCI: 1.666

Cites: 13

Cited by: 14

Related to: 10