Work

Consumer Perceptions of the Media and their Advertising Content

Year: 1979

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1979.10717969

Author: Ernest F. Larkin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169503461

FWCI: 1.991

Cites: 5

Cited by: 49

Related to: 10