Work

Animosity towards economic giants: what the little guys think

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760410534740

Authors: Swee Hoon Ang, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan, Soo Jiuan Tan

Institutions: National University of Singapore, Korea Development Institute, KDI School of Public Policy and Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169736840

FWCI: 9.896

Cites: 36

Cited by: 176

Related to: 10