Work

Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self‐consciousness

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2012.01112.x

Authors: Jane E. Workman, Seung‐Hee Lee

Institution: Southern Illinois University Carbondale

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169767756

FWCI: 10.96

Cites: 27

Cited by: 54

Related to: 10