Work

Study of Customer Lifetime Value Model Based on Survival-Analysis Methods

Year: 2009

Type: conference-paper

DOI: 10.1109/csie.2009.313

Authors: Yun Chen, Huirong Zhang, Ping Zhu

Institution: Shanghai University of Finance and Economics

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2169788065

FWCI: 7.129

Cites: 6

Cited by: 11

Related to: 10