Work

Unwrapping senior consumers’ packaging experiences

Year: 2014

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2013-0027

Author: Lynn Sudbury-Riley

Institution: University of Liverpool

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2169837166

FWCI: 12.8

Cites: 110

Cited by: 40

Related to: 10