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Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear

Year: 2012

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2011.01073.x

Authors: Susanna Hendrina Hugo, Annette Marie van Aardt

Institutions: Vaal University of Technology, North-West University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170025550

FWCI: 6.385

Cites: 48

Cited by: 26

Related to: 10