Work

Desire for Fame: Scale Development and Association with Personal Goals and Aspirations

Year: 2012

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20554

Authors: John Gountas, Sandra Gountas, Robert A. Reeves, Lucy Moran

Institutions: Murdoch University, Curtin University, Augusta University, La Trobe University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170075992

FWCI: 6.382

Cites: 42

Cited by: 56

Related to: 10