Work

Entering the quagmire: examining the 'meaning' of integrated marketing communications

Year: 1996

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/135272696346123

Authors: Joseph Phelps, Edward Johnson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170168272

FWCI: 3.629

Cites: 2

Cited by: 82

Related to: 10