Work

Towards an identity-based brand equity model

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.06.009

Authors: Christoph Burmann, Marc Jost-Benz, Nicola Riley

Institution: University of Bremen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170182633

FWCI: 14.21

Cites: 68

Cited by: 295

Related to: 10