Work

Towards a Conceptual Model of Consumer Confusion

Year: 2005

Type: article

Source: Research Explorer (The University of Manchester)

Authors: Vincent‐Wayne Mitchell, Gianfranco Walsh, Mo Yamin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170192881

FWCI: 6.976

Cites: 46

Cited by: 193

Related to: 10