Work

Customer Heterogeneity in Service Management

Year: 1998

Type: article

Source: Journal of Service Research

DOI: 10.1177/109467059800100203

Author: Peter J. Danaher

Institution: University of Auckland

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170430172

FWCI: 7.955

Cites: 22

Cited by: 58

Related to: 10