Work

Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system

Year: 2010

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593110382824

Author: Eric H. Shaw

Institution: Florida Atlantic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170442480

FWCI: 0.95

Cites: 60

Cited by: 12

Related to: 10