Work

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1509/jppm.09.003

Authors: Laura Owen, Charlie Lewis, Susan Auty, Moniek Buijzen

Institutions: University of Reading, Lancaster University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170507749

FWCI: 15.53

Cites: 56

Cited by: 99

Related to: 10