Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
Year: 1989
Type: article
Study design: Observational Study
Source: Journal of Consumer Research
DOI: 10.1086/209223
Authors: Richard L. Oliver, John E. Swan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2170512058
