Human Brands in Sport: Athlete Brand Personality and Identification
Year: 2013
Type: article
Study design: Observational Study
Source: Journal of Sport Management
DOI: 10.1123/jsm.27.3.193
Authors: Brad D. Carlson, D. Todd Donavan
Institutions: Saint Louis University, Colorado State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2170618579