Work

The Value of Purchase History Data in Target Marketing

Year: 1996

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.15.4.321

Authors: Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby

Institutions: University of Chicago, The Ohio State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170867720

FWCI: 47.85

Cites: 16

Cited by: 754

Related to: 10