Work

Werbewirkung ohne Erinnerungseffekte?

Year: 2007

Type: article

Source: Zeitschrift für Medienpsychologie

DOI: 10.1026/1617-6383.19.1.2

Authors: Christian Schemer, Jörg Matthes, Werner Wirth

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170872255

FWCI: 2.361

Cites: 35

Cited by: 18

Related to: 10