Work

The Production and Consumption of Marketing Theory

Year: 2007

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(07)70028-9

Authors: Ian F. Wilkinson, David M. Gray

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2170936648

FWCI:

Cites: 54

Cited by: 9

Related to: 10