The Differences Between Positive And Negative Word-Of-Mouth -Emotion As A Differentiator?
Year: 2005
Type: article
Authors: Jill Sweeney, Geoffrey N. Soutar, Tim Mazzarol
Institution: The University of Western Australia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2171084114
