Work

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Year: 2003

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(02)00121-0

Authors: Wagner A. Kamakura, Michel Wedel, Fernando de Rosa, Jose Afonso Mazzon

Institutions: Duke University, Rice University, University of Groningen, University of Michigan, University of Maryland, College Park, Universidade de Brasília, University of Pittsburgh, Universidade de São Paulo

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2171107095

FWCI: 50.38

Cites: 31

Cited by: 336

Related to: 10