Work

Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set

Year: 1987

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02722174

Author: Robert J. Sutton

Institution: University of Wisconsin–Eau Claire

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2171869838

FWCI:

Cites: 22

Cited by: 6

Related to: 10