Work

Avoiding Television Advertising: Some Explanations from Time Allocation Theory

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1017/s0021849905050154

Authors: José I. Rojas-Méndez, Gary Davies

Institution: University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2172114449

FWCI: 5.101

Cites: 54

Cited by: 68

Related to: 10