Work

Symbolic Product Attributes And Emulatory Consumption: The Case Of Rodeo Fan Attendance And The Wearing Of Western Clothing

Year: 2011

Type: article

Abstract: Clothing is an ideal product for the study of emulatory consumption because it is visible, accessible, and relatively inexpensive. This study addresses the relationship between the purchase and usage of symbolic products (western clothing) and involvement with reference groups (rodeo society). Data presented are from a survey which was distributed to 1,559 rodeo fans who attended the 1991 National Finals Rodeo in Las Vegas, Nevada.

Source: Journal of Applied Business Research (JABR)

DOI: 10.19030/jabr.v11i3.5862

Authors: R. Keith Schwer, Rennae Daneshvary

Institution: University of Nevada, Las Vegas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2172499767

FWCI: 0.696

Cites:

Cited by: 6

Related to: 10