Work

Ethically minded consumer behavior: Scale review, development, and validation

Year: 2015
Type: article
Abstract: This paper details the development and validation of a new research instrument called the ethically minded consumer behavior (EMCB) scale. The scale conceptualizes ethically minded consumer behavior as a variety of consumption choices pertaining to environmental issues and corporate social responsibility. Developed and extensively tested among consumers (n = 1278) in the UK, Germany, Hungary, and Japan, the scale demonstrates reliability, validity, and metric measurement invariance across these diverse nations. The study provides researchers and practitioners with a much-needed and easy-to-administer, valid, and reliable instrument pertaining to ethically minded consumer behavior.
Language: English
Subfield: Marketing
Open Access status: hybrid
Estimated APC paid: $1,732
OpenAlex ID: W2172694903
FWCI: 18.5
Cites: 158
Cited by: 326
Related to: 9