Work

The Multiple In-group Identity Framework

Year: 2015

Type: article

Abstract: Highlights• We advance a Multiple In-group Identity Framework (MIIF).• It consists of three levels: superordinate, sub and relational.• Sport consumers seek out multiple in-group identities to satiate different social needs.• The effect of each MIIF level depends on the self-importance of the identity.• Managers should design products to encourage behaviour in sub and relational groups.

Source: Sport Management Review

DOI: 10.1016/j.smr.2015.10.001

Authors: Daniel J. Lock, Daniel C. Funk

Institutions: Griffith University, Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2172846997

FWCI: 13.26

Cites: 77

Cited by: 121

Related to: 10