Work

Advertising Spending, Mood and Level of Product Information on Quality Perception

Year: 2015

Type: article

Source: Managerial and Decision Economics

DOI: 10.1002/mde.2778

Authors: Clara Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet

Institutions: École Supérieure de Commerce de Rennes, Universidade Federal do Rio Grande do Sul, Université de Rennes

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173333629

FWCI: 2.484

Cites: 64

Cited by: 14

Related to: 10