Work

Marktorientierte Führung von Dienstleistungsunternehmen — State of the Art und Entwicklungsperspektiven

Year: 1998

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-96503-5_40

Author: Heribert Meffert

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W21733432

FWCI: 3.854

Cites: 17

Cited by: 8

Related to: 10