Work

Coffee packaging: consumer perception on appearance, branding and pricing.

Year: 2014

Type: article

Source: International Food Research Journal

Authors: Zuharlida Tuan Harith, Chih‐Wen Ting, N. N. A. Zakaria

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173399525

FWCI: 2.512

Cites: 4

Cited by: 31

Related to: 10