Work

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/596028

Authors: Leilei Gao, S. Christian Wheeler, Baba Shiv

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173898985

FWCI: 24.04

Cites: 41

Cited by: 372

Related to: 10