Work

Sustainable Marketing – Definition und begriffliche Abgrenzung

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-02437-6_1

Author: Peter Kenning

Institution: Heinrich Heine University Düsseldorf

Language: German

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2173979679

FWCI: 8.74

Cites: 18

Cited by: 24

Related to: 10