Work

Ethnicity And Consumer Choice: A Study Of Hispanic Decision Processes Across Different Acculturation Levels

Year: 2011

Type: article

Abstract: This article examines the effects of the subcultural component and the degree of acculturation on consumer choice behavior. The choice behavior of Hispanics and non-Hispanics (Anglos) are compared for high and low involvement products using the Single-Beta-Main Effect (SBM) hybrid conjoint model. The findings of the study suggest that the utilities of different product attributes for low acculturated Hispanics are different from those of high acculturated Hispanics and non-Hispanics.

Source: Journal of Applied Business Research (JABR)

DOI: 10.19030/jabr.v12i2.5823

Authors: Ali Kara, Natasha R. Kara

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: bronze

OpenAlex ID: W2174133114

FWCI: 17.63

Cites:

Cited by: 71

Related to: 10